What Is Data Hygiene?

Very often the data in business’ mailing lists has been gathered from various sources, both in-house and obtained. The result is a list that is formatted in many different ways. Standardizing the format may reduce your postage considerably. Removing duplicates...

Opportunities Knock!

Now that our state’s COVID restrictions have largely been removed, most but not all of our shopping habits are slowly returning to “normal.” It now seems that a “new normal” is taking shape and it remains to be seen how this will all pan out. We’ve all gotten used to...

A Direct Response to COVID

While the COVID pandemic has changed the purchasing habits of individuals and businesses alike, it has not impeded the advertising industry’s ability to research what is and is not working in today’s marketplace. And while the pandemic may ultimately be defeated...

Special Announcement

We’ve been nominated as one of the East County Businesses of the Year! Voting is now live and open to the public through Friday, February 26th at Midnight.Vote for us HERE! The East County Awards Gala will be broadcast virtually on Saturday, March 27th at...
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