Congratulations to Barry Darden,
from Casa Financial Services.
He correctly guessed Mongo was at
Crystal Pier in Pacific Beach last month.
Ask Cindy
THE TRUTH ABOUT DIRECT MAIL MARKETING
Here’s the truth about direct mail: It’s not dying, it’s just changing. Marketers of all sizes are coming to the realization that direct mail delivers. It’s an integral part of the overall marketing mix and is vital for acquiring new customers, retaining existing ones, and reactivating dormant accounts. According to InfoTrends’ research, consumers are reporting that they still read their mail! Direct mail continues to influence consumer purchasing behavior and a high percentage of consumers report that they have responded to direct mail in the past three months.
Even in the face of so many digital channels, the value proposition of direct mail remains.
Here are some statistics to consider when deciding how to spend your marketing funds:
- 66% of direct mail is opened.
- 82% of opened direct mail is read for a minute or more.
- 56% of consumers who responded to direct mail went online or visited the physical store.
- 62% of consumers who responded to direct mail in the past three months made a purchase.
Over 84% reported that personalization made them
more likely to open a direct mail piece
Despite the attention currently paid to other forms of marketing, direct mailings still occupy a well-deserved place in thoughtful, comprehensive marketing campaigns. The flexibility, affordability, and user-friendliness of direct mail make it an excellent option for any company that wishes to create a cohesive and effective marketing program.
Contact me today for more information!
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