Many if not most marketers begin a new Direct Mail or Email campaign by establishing their goals. That’s a good thing. Until it comes time to actually creating the thing.
At that point you’ll want to keep those goals in mind as you make decisions in an order that gives you the best chance at success.
Rather than starting with all those brilliant ideas you have for content and images and offers, you really should start with defining your list of recipients. That may sound like the last thing you want to do, but actually, having a good understanding of who your recipients are will give you good guidance when it comes to developing content geared to their needs and interests.
We can’t overstate how important that is! It will influence your salutation, your choice of imagery, your call-to-action, and everything in between.
Even the kind of package you want to send! A postcard? A self-mailer? A package with a pre-paid return insert? And what about list segmentation, and personalization, and split-testing?
Your writers and artists will most definitely appreciate your input as to who exactly they are speaking to. It will enable them to focus on producing a campaign that will work for you.
So, lucky you, you have access to a group that understands this process, is proficient in all that’s involved, and can assist you every step of the way. That group is us, Mail Management Group!
The point being, the earlier in the process you begin working with us, the better we can help you. But even if you have your list, and everything is all printed and ready to go, we’ll be glad to help.
And don’t forget our offer of an hour’s free consultation for new clients!
WHERE’S MONGO?
Our beloved mascot is here with his award of a $50 Gift Certificate to The Brigantine for the lucky entrant chosen at random from those who correctly identify where he is posing for his photo this month.
Can you tell Where’s Mongo? Just reply to this email and let us know! Good luck!
Photo by Sean Mullowney
Congratulations to our June “Where’s Mongo?” winner!
Kathleen Coates Hedberg, PE, MPH, of Helix Water District correctly found Mongo at SeaWorld and won a $50 gift certificate to the Brigantine restaurant!
Have you ever heard of National Nonprofit Day?
How about National Senior Citizen’s Day?
Both are examples of little-known holidays you can use for mail and/or email marketing. You can send a celebratory message to a holiday’s niche market or a notice of observance to the world at large.
Mail Management Group compiles a list of such opportunities on our website. Click here to see what’s in store for August. When you see one you’d like to jump onto, let us know and we can help you get started.
Skip to content