Almost every online marketing expert these days is warning against renting or purchasing a list of email addresses, no matter how well-targeted.
The reason for this is that popular email service providers such as Mail Chimp and Constant Contact strongly discourage or even forbid their customers from deploying email campaigns to a purchased or rented 3rd-party list. This is not because prospect campaigning is prohibited by CAN-SPAM rules, but rather because these companies share their IP addresses and sending infrastructure among all of their users. One person’s list impacts the deliverability of another person’s list.
Fortunately for you, Mail Management Group has been in business long enough to have resources with solutions for these deployment issues.
That means that you can continue to use email addresses you rent or purchase from us while your competitors wallow in the inability to do the same.
Our only requirement is that you speak with us about your 3rd-party email list before using it. We can help you avoid breaking any rules that will delay or cripple deployment.
Meanwhile, we would be remiss if we didn’t mention the advantages of using Direct Mail versus email to cut through the clutter and make sure your marketing message is seen by the right people.
After all, it’s hard to “opt out” of a printed postcard!
You can also integrate mail and email campaigns to great effect. Say, an email to let people know their newsletter is on its way, or to poll recipients afterward. Or a card with a QR code that brings people to the same site your email asks them to click through to. The possibilities are endless. And we can help make that happen.
Don’t forget, we offer an hour’s free consultation for new clients! Just call!
WHERE’S MONGO?
Our beloved mascot is here with his award of a $50 Gift Certificate to The Brigantine for the lucky entrant chosen at random from those who correctly identify where he is posing for his photo this month.
Can you tell Where’s Mongo? Just reply to this email and let us know! Good luck!
Congratulations to our July “Where’s Mongo?” winner, Nathan H. Medina, Certified Financial Planner, who noted,“That creature is standing exactly where I met my ex-wife (tower 18 at San Juan Place at Ocean Front Walk).“ He won a $50 gift certificate to the Brigantine restaurant!
And here is Kathleen Coates Hedberg (r), accepting her reward from Rachel for finding Mongo back in June!
Have you ever heard of STAR TREK DAY?
How about HOBBIT DAY?
Both are examples of little-known holidays you can use for mail and/or email marketing. You can send a celebratory message to a holiday’s niche market or a notice of observance to the world at large.
Mail Management Group compiles a list of such opportunities on our website. Click here to see what’s in store for September! When you see one you’d like to jump onto, let us know and we can help you get started.
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