While the COVID pandemic has changed the purchasing habits of individuals and businesses alike, it has not impeded the advertising industry’s ability to research what is and is not working in today’s marketplace.
And while the pandemic may ultimately be defeated sometime in 2021, many of the market changes it has brought about are not expected to go away.
One of those changes is the absolute barrage of online marketing efforts that American businesses engage in. Certainly, we can help you with those, by providing email lists and blasting your messages for you, but I want to let you know that because so many marketers are flooding your potential customers’ inboxes, the effectiveness of actual mail pieces that people can hold in their hands and save for future reference, is going through the roof.
Studies have shown that direct mail open rates can reach up to 90%! Add to that the finding that the response rate for direct mail is up to nine times higher than that of email, and you have a formula for advertising success.
The USPS now provides a service that can help prove direct mail’s effectiveness for you. It’s called Informed Visibility. These reports show you the quantity of your pieces delivered, and when they’re delivered. That means you will know how long it took your mailing to be delivered, and how thoroughly. We’re sure that once you see results like these, you’ll be a frequent user of this valuable service.
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