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Congratulations to Chris Bryant, with
San Diego Employers Association.
She correctly identified one of the three offers
from last month’s informational video.

Ask Cindy

Have you been paying enough attention to the value inherent in following up with your current clients and customers? Are you reaching out to them as often as you should? Have you established a schedule for regular contact based on calendar events (holidays or first Monday of every month, say), recency of purchase, or other criteria?

Many people focus their direct mail marketing efforts only on acquiring new clients, but that can be a mistake. Naturally, we all want to drive new business and acquire new clients on a regular basis; we have to do that to survive.

But there are steps you can take to be sure you are giving your current clients the attention they need so that they‘ll think of you first when they or someone they know needs your products or services.

The first thing you should think of doing is reaching out to your current clients with a highly personalized mail piece. Something not simply with their name, but also perhaps with what their last project or purchase was, the last date you worked with them, who in your organization they worked with, etc. The more personalized the better. Let your customers know you are thinking of them, you understand their needs and preferences, and that you value them.

You may already be reaching out to them through e-mail blasts, but are they actually reading them? E-mails can end up in a spam filter or get bounced. Many people are becoming so overwhelmed with e-mails, they delete them as fast as they come in. Or they think they will look at them later and just never get around to it. Why not give your clients something tangible they can hold and remember instead?

We can help you with your direct marketing campaigns. Give us a call or use the Contact Us tab on our website to reach out when you are ready to learn more.

Cindy Cochran
619-593-9121 x114
Cindy@mailmgmtgroup.com

We will be closed on Thursday July 4, 2019 for Independence Day.
We will be open on Friday July 5, 2019 for normal business hours.