Happy St. Patrick’s Day

Is personalization really that important? Here are some facts to help answer that question.

 

1.     Over 84% reported that personalization made them more likely to open a direct mail piece.¹

 

2.     Adding a person’s name and full color in the direct mail can increase response by 135%. Adding a person’s name, full color and more sophisticated database information can increase the response rate by up to 500% vs not doing any of these things.²

 

3.     94% of consumers will actually discontinue a relationship with a brand when messaging is not personalized and relevant to them! Furthermore, 40% of consumers say they buy from retailers who personalize the shopping experience across channels.